10 Steps to Scale Your Content Marketing Strategy

From contentmarketinginstitute.com

I love this article. It gets marketing teams thinking about planning and streamlining execution (according to that plan). It also begins by acknowledging that marketing teams, generally, lack enough time to execute (something I saw in all of my previous roles as Marketing VP).

While it won't be earth-shattering, it is a great strawman for building out your content marketing.

Read the entire article here.

#contentmarketing #strategy

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