Pitching Disaster Recovery
I recently finished an 8-step series on business recovery, where I covered a number of methodologies that would not only enhance your...
5 Reasons Your Survey Was Useless
You spent an entire month working on a survey, only to find the result are nowhere near what you expected. It's not uncommon, and it's...
3 Reasons Marketing Shouldn't Pass Leads to Sales
It's the given constant frustration in every B2B company: Marketing needs to give really good leads to sales so sales can pick up the...
7 Great Other (re)Uses for Your Blog Content
So you posted a blog article, no doubt spouting out some magnificent thought leadership that will change the way the industry thinks...
12 Pieces of Content your Partners Secretly Need
I recently finished a project with a client where the focus was to empower partners with every piece of content we could think of so they...
3 Reasons Lead Scoring can be a Bad Idea
When implementing Marketing Automation, one of the inevitable questions becomes "are we going to use lead scoring?" It's an intrinsic...