No. Not that kind of give up. The kind where you realize a lead (read: an email address) simply isn't interested and, thus, you should give up on that lead. If you stop and think about it, most of you probably don't have a part of your email strategy where you call a lead dead and remove them from your database. (In fact, I'd even bet a fair portion of your exec team still believes in blasting your database over and over and over again regardless of the age of a lead.) So whe

Whitepapers are a staple in any tech companies content arsenal as a lead generation tool. But, sadly, many just sit on the company's website and are never fully utilized. If a whitepaper is to have an impact in the buyer's journey, there are a few elements about your next whitepaper you need to consider when using it to generate leads. 1. The Title The title is probably the most critical aspect of your paper. Here's why. First off, if it doesn't catch the attention of the (p

So you have the details on your next webinar or a great new piece of content you just posted on your website or your blog, and you want to maximize the reach of your announcement to the world that the content exists. You already know how many followers and likes you have across every social medium, so how do you increase the voice well beyond that with a single email? The answer lies in sending an email within your company that empowers every employee to share out the news on

With so many technologies in place to track a buyers browsing habits, assets downloaded, visits repeated, and follow them literally just about anywhere on the Internet, how does marketing succeed in simply providing personalized content, rather than coming across as just plain creepy? You know - creepy. As in "I know so much about you and I've been watching you for awhile. I watch you when you surf on the Internet. I know your favorite web pages and how you like to visit only

So you posted a blog article, no doubt spouting out some magnificent thought leadership that will change the way the industry thinks about the need for your product. And then, like most companies, you do nothing else with it. Why? That's some really great writing and content! My guess is you have no strategy of what else to use blog content for. Here are a few useful ideas of great uses for blog content. Email Marketing - Not everyone who is a prospect or customer is hitti

I recently finished a project with a client where the focus was to empower partners with every piece of content we could think of so they can focus on selling the product to the end-customer. I was so pleased to take on the project - having been a reseller in a past life, it was refreshing to see a vendor actually focus on building materials to make the parter's life easier. I've worked at a number of tech companies, each with a "partner program" (I use quotes because that te

From entrepreneur.com This article covers some often forgotten territory around emails. Too often, we assume becuase we're working at a laptop or desktop computer that our customers are too. This article makes the assumption quote the opposite - assume they are on mobile. Makes sense when you consider where you read most of your emails - when you're walking, in the elevator, while you're eating, when you're "talking" to your spouse (ha!) and even when you're on the john. :)