Infographic: Better Data + Better Content = Better Demand Generation
This infographic covers a lot of ground regarding the mindset of marketers. It demonstrates that successful marketing organizations utilize data to capture information about when to use content, what to use and when it's successful.
It also reaffirms the need to understand your buyer and build content around the sales process.
It's alot of information so rather than try to ineffectively summarize it, take a read yourself.
Read the entire article here.