I recently finished an 8-step series on business recovery, where I covered a number of methodologies that would not only enhance your recovery offering, but provide better data protection for your customers. Assuming a few of those are appealing and can be applied to...

You spent an entire month working on a survey, only to find the result are nowhere near what you expected. It's not uncommon, and it's completely avoidable.

Everyone wants that juicy stat they can use to garner attention from buyers, the press, and investors to...

It's the given constant frustration in every B2B company: Marketing needs to give really good leads to sales so sales can pick up the phone, ask "Wanna buy?" to a resounding "Yes" from the buyer, Right?  But the reality is Marketing delivers leads of a variety of types...

So you posted a blog article, no doubt spouting out some magnificent thought leadership that will change the way the industry thinks about the need for your product.  

And then, like most companies, you do nothing else with it.

Why? That's some really great writing and...

I recently finished a project with a client where the focus was to empower partners with every piece of content we could think of so they can focus on selling the product to the end-customer. I was so pleased to take on the project - having been a reseller in a past li...

When implementing Marketing Automation, one of the inevitable questions becomes "are we going to use lead scoring?" It's an intrinsic part of leading MA platforms such as Eloqua, Marketo and Pardot. If you're not familiar with it, lead scoring allows you to place value...