You’ve heard it said — “All good things must come to an end.” And with the end of support for Windows Server 2003 on July 14, 2015, the logical conclusion is it’s time to upgrade to newer, supported, flavors of Windows Server. While most organizations have focused efforts around moving off of Windows Server 2003, not all of you are either ready to do it, or are more simply put — can’t do it. You’d think having been given enough warning, it would merely be an issue of planning

If you're choosing to read this whitepaper, it’s probably safe to say you’re considering moving your current Exchange and/or SharePoint implementations to Office 365. Office 365’s allure of mobility, ease of use, simplified administration, and lowered costs all make it an excellent choice. But, the larger concern is how difficult will it be to get there? Like any migration, you already recognize that there will be planning, challenges, mistakes, and even some major changes al

Since the response for my "5 Elements of a Great Whitepaper" post was tremendous (nearly 600 views in just 3 days on LinkedIn), I though I'd follow up by covering another challenging piece of content marketing - the webinar. The webinar is another staple in the tech industry - it's an opportunity to learn about business challenges, hear what other companies are doing to solve them and to see what solutions exist. But it's not as simple as send out an email and have a webinar

While remote & branch offices are the forefront of many business’ operations, they are often left to fend for themselves when it comes to local access to company data. Bandwidth concerns, network latency, and hardware and support costs of remote solutions have resulted in organizations simply settling for “good enough” leaving remote workers fending for themselves with insecure and inefficient storage methods and lowered productivity. If remote & branch offices are so importa

Whitepapers are a staple in any tech companies content arsenal as a lead generation tool. But, sadly, many just sit on the company's website and are never fully utilized. If a whitepaper is to have an impact in the buyer's journey, there are a few elements about your next whitepaper you need to consider when using it to generate leads. 1. The Title The title is probably the most critical aspect of your paper. Here's why. First off, if it doesn't catch the attention of the (p

I have yet to meet a VP of Marketing or CMO yet that has told me “we have enough content.” Based on the fact that you’re reading this article, you’ve already admitted your company lacks the proper content. And content marketing is the lifeblood of most organizations. Long gone are the days of simply saying “bread for sale”; today’s marketer needs to have blog posts, whitepapers, webinars, videos, and more, all telling prospective buyers why they need bread, what kinds of bre

The tech industry relies heavily on webinars as a marketing medium. They have the potential of engaging far more than a blog or a webpage, and, if done properly, should demonstrate the value of a product far better than just reading about it. But, should a should a webinar be more than just a webinar? A webinar is really nothing more than another piece of marketing content in a particular medium - albeit a central piece of content, given the amount of time, energy and resou

So you posted a blog article, no doubt spouting out some magnificent thought leadership that will change the way the industry thinks about the need for your product. And then, like most companies, you do nothing else with it. Why? That's some really great writing and content! My guess is you have no strategy of what else to use blog content for. Here are a few useful ideas of great uses for blog content. Email Marketing - Not everyone who is a prospect or customer is hitti

Often, the mention of Disaster Recovery produces thoughts of monsoons and hurricanes, complete chaos, no power, etc. In reality, your customer defines it simply as an event that creates an inability for the business to function. Disasters come in many shapes and sizes – the natural disasters we all think about, but also chemical spills, building fires, broken water pipes, and, on a much smaller scale, a virus-infested server. Read the whitepaper here. Let us write your next c