It's the given constant frustration in every B2B company: Marketing needs to give really good leads to sales so sales can pick up the phone, ask "Wanna buy?" to a resounding "Yes" from the buyer, Right? But the reality is Marketing delivers leads of a variety of types at an equally varied levels of quality to a Sales team that has been given the expectation of converting every single one to sale. It just sounds like it's not going to work. And often, it doesn't. So, Marketin

With so many technologies in place to track a buyers browsing habits, assets downloaded, visits repeated, and follow them literally just about anywhere on the Internet, how does marketing succeed in simply providing personalized content, rather than coming across as just plain creepy? You know - creepy. As in "I know so much about you and I've been watching you for awhile. I watch you when you surf on the Internet. I know your favorite web pages and how you like to visit only

From Content Marketing Institute Most of you are heads down, pumping out content and creative, bringing in leads, even doing some analysis, but it's not as effective as it could be. Jay Hidalgo breaks down three processes that every marketing team should find time to do in order to improve the quaity and effectiveness of their work. I'll spoil the article a but with the list: Develop a buyer persona. Define the buying process. Develop a content framework. The most important