I spent this week at TechEd, helping Netwrix drive interest in their new release of Netwrix Auditor. This being my first year not attending as a VP of Marketing, I walked the floor and couldn't help but take notice of the many things exhibitors are doing wrong on the floor. Don't get me wrong, none of my booths in previous years were ever perfect, but we had a goal, a strategy and an execution plan. Here are the things I saw that no good tech company should do when exhibitin

From huffingtonpost.com The competencies in this article also can be conveyed as four key objectives for your marketing: It should engage customers It should be influencial It should be data-driven It should be automated If you're missing one or more of these objectives in your marketing execution, take a read. Read the entire article here. #marketingcompetencies