5 Reasons Marketing to the Tech Buyer is Different
In one of my previous lives, I spent well over a decade working in IT building and architecting networks, supporting users and spending...
3 Reasons Marketing Shouldn't Pass Leads to Sales
It's the given constant frustration in every B2B company: Marketing needs to give really good leads to sales so sales can pick up the...
5 Elements of a Great Whitepaper
Whitepapers are a staple in any tech companies content arsenal as a lead generation tool. But, sadly, many just sit on the company's...
5 Reasons You Don’t Have Enough Content
I have yet to meet a VP of Marketing or CMO yet that has told me “we have enough content.” Based on the fact that you’re reading this...
5 Strategy Mistakes Exhibitors Make at a Trade Show
I spent this week at TechEd, helping Netwrix drive interest in their new release of Netwrix Auditor. This being my first year not...