You spent an entire month working on a survey, only to find the result are nowhere near what you expected. It's not uncommon, and it's completely avoidable. Everyone wants that juicy stat they can use to garner attention from buyers, the press, and investors to justify their existence. And one of the best ways is to simply ask your target audience about the realities of the problems they face, their ability to solve those problems and how your way of solving the problem fits

Whitepapers are a staple in any tech companies content arsenal as a lead generation tool. But, sadly, many just sit on the company's website and are never fully utilized. If a whitepaper is to have an impact in the buyer's journey, there are a few elements about your next whitepaper you need to consider when using it to generate leads. 1. The Title The title is probably the most critical aspect of your paper. Here's why. First off, if it doesn't catch the attention of the (p

Do you think of recovery in terms of the speed of business? Nick Cavalancia explains why this is what really matters to your clients! Read the entire article from gfimax here. Need content for your corporate blog - contact us today! #techvangelisminaction #blogging #cloud #backup

I have yet to meet a VP of Marketing or CMO yet that has told me “we have enough content.” Based on the fact that you’re reading this article, you’ve already admitted your company lacks the proper content. And content marketing is the lifeblood of most organizations. Long gone are the days of simply saying “bread for sale”; today’s marketer needs to have blog posts, whitepapers, webinars, videos, and more, all telling prospective buyers why they need bread, what kinds of bre

The tech industry relies heavily on webinars as a marketing medium. They have the potential of engaging far more than a blog or a webpage, and, if done properly, should demonstrate the value of a product far better than just reading about it. But, should a should a webinar be more than just a webinar? A webinar is really nothing more than another piece of marketing content in a particular medium - albeit a central piece of content, given the amount of time, energy and resou

So you posted a blog article, no doubt spouting out some magnificent thought leadership that will change the way the industry thinks about the need for your product. And then, like most companies, you do nothing else with it. Why? That's some really great writing and content! My guess is you have no strategy of what else to use blog content for. Here are a few useful ideas of great uses for blog content. Email Marketing - Not everyone who is a prospect or customer is hitti

I recently finished a project with a client where the focus was to empower partners with every piece of content we could think of so they can focus on selling the product to the end-customer. I was so pleased to take on the project - having been a reseller in a past life, it was refreshing to see a vendor actually focus on building materials to make the parter's life easier. I've worked at a number of tech companies, each with a "partner program" (I use quotes because that te

It's the great debate - For a B2B-focused business, how often should you post new content to your blog? Once a day? a week? a month? It's a great question that doesn't have a simple answer that fits every marketing organization. If you over blog, you potentially fal into a category of too much content with too little value. If you under blog, you look like no one's home and are not relevant to their concerns. It's a balancing act that requires some real thought. Here are a n